Gretchen Boock

Though Gretchen’s roots return to the pre-prohibition days of hop farming in Oregon, they go even further back 5 generations to her relatives who still operate vineyards in Reims, France. Agriculture & booze are certainly in her blood, as this is what she has dedicated her entire professional career to. She put herself through college working for her parents, building wineries and while completing her dual degrees in Ag-Business and Spanish, Gretchen began her winery career in the cellar. In 2002, when Joe founded the Company, he knew exactly who to call. Gretchen worked her way from Cellar Master into business operations, and now as CEO, she keeps all of us aligned amongst many other responsibilities. She is also a proud mother of 3 and she has found a perfect balance between family life and her career and loves being part of this exciting group!